Terms and Conditions

1. About these terms

1.1 These terms and conditions (the “Terms”) are a contract between you and MIRA NOVUM LTD, a company registered in England & Wales under company number 17465260, whose registered office is at 128 City Road, London, United Kingdom, EC1V 2NX (“Mira Novum”, “we”, “us” and “our”). They govern your access to and use of the website at miranovum.com, the customer dashboard, the application programming interface (API), and all data, software, tools and features we make available (together, the “Service”).

1.2 The following documents form part of these Terms and apply to you when you use the feature they cover: the Acceptable Use and Anti-Spam Policy, the Data Sharing Terms, the Refund Policy, the API Terms (when you use the API), the Verified Business and Collaboration Terms (when you claim a business profile or use the collaboration network) and the Affiliate Programme Terms (when you join the affiliate programme). Our Privacy Policy explains how we use personal data, and our PECR and UK GDPR Guide explains the rules that apply to business outreach. Each is published on our website under Legal.

1.3 If there is a conflict, the document written for a particular feature (including the order terms of a Separate Module) takes priority for that feature, then these Terms, then our policies. On how personal data is shared between us and you, the Data Sharing Terms take priority.

1.4 Please read these Terms carefully, in particular the sections on your compliance obligations, data accuracy, our liability and your indemnity. You can save or print them at any time. We keep a record of the version you confirmed and when you confirmed it.

2. Definitions and interpretation

2.1 “Account” means the account you register to use the Service. “Business Data” means the business records, fields, labels, summaries and scores we compile and make available, in whatever form you receive them. “Business Record” means all the information we hold about one business at the time you obtain it, including all of its contact details.

2.2 “Credit” means a data credit used to obtain one Business Record. “Verification credit” means a credit used for one email check. “Unlock” means revealing the masked fields of one business profile in the dashboard. “Export” means obtaining Business Records as a file or through an integration. “Order” means a purchase of a plan, a pay as you go order, a top-up, a verification pack, an API plan, a Collaboration Pass, a pack of extra outreach sends or a Separate Module.

2.3 “Plan” means a monthly or annual subscription. “Pay as you go order” means a one-off order for exactly the Business Records in your basket or export. “Outreach Tools” means the features for sending email, preparing messages, logging calls and syncing to other systems. “Scores” means the indicative lead scores attached to Business Records.

2.4 “Paid Products” means what you pay us for: access to Business Data, Credits, verification credits, the allowances of your Plan (its Credits, email verification allowance, API allowance and data limits), and anything else sold with its own price shown at checkout, such as an API plan, a Collaboration Pass, a pack of extra outreach sends or a Separate Module. “Included Features” means the software tools and features that come with an Account or a Plan without a separate price, including the Outreach Tools, the Outreach Desk, CRM synchronisation, new-data alerts, AI features (including Quick find in Vela Novum), Opportunity Spotter, Outreach Intelligence, area and market reports, the browser extension, the collaboration network and the free tools on our website. “Separate Module” means a feature we offer under its own plan, price or order terms, such as Vela Novum when it is offered for purchase.

2.5 “Customer Content” means everything you or your users upload, connect or create in the Service, including suppression lists, email lists for verification, campaign content, notes, and the credentials of accounts you connect. “Data Protection Laws” means the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) and, where they apply to you, the EU General Data Protection Regulation and any other law on privacy or electronic marketing.

2.6 “Consumer” means an individual acting wholly or mainly outside their trade, business, craft or profession. “Working day” means Monday to Friday, excluding bank holidays in England. “You” means the person or business that registers the Account or places an Order. If you accept these Terms on behalf of a business, you confirm that you are authorised to do so and “you” means that business.

2.7 Headings do not affect interpretation. “Including” and “for example” do not limit the words before them. “Writing” includes email. A reference to a law includes it as amended or replaced.

3. Who can use the Service and how the contract is formed

3.1 The Service is provided for business use. You must be at least 18 years old, act in the course of a trade, business or profession, and have the authority to bind the business you represent. By creating an Account, and again when you pay, you confirm that this is the case. We do not offer the Service to Consumers: if you are acting for yourself rather than a business, please do not create an Account or place an Order.

3.2 A contract on these Terms is formed when you create an Account and accept them. Each Order is a separate contract on these Terms, formed when we accept it. We accept an Order when we confirm the payment and supply the data, credits or plan, which we show in your dashboard and confirm by email. That email is your confirmation on a durable medium.

3.3 We may decline an Order, for example where there is an obvious pricing error, where we suspect fraud or misuse, or where your Account is restricted. If we decline an Order we do not supply it, and any payment taken for it is returned to you through the payment method used.

3.4 How ordering works. To place an Order you choose what to buy (records in your basket or export, a Plan, a top-up or another product), review the order summary at checkout, which shows what you will receive and the total price, tick the confirmations for that Order, and pay through one of our payment providers. Until you pay you can correct any input error by going back, changing your basket or choice, or leaving the checkout. Contracts are concluded in English. We keep a record of each Order and of the version of these Terms you accepted; your order confirmation and invoice stay available in your dashboard, and you can save or download these Terms as a PDF at any time.

3.5 If, despite the purpose of the Service, you use it as a Consumer, the parts of these Terms that refer to Consumers apply to you and nothing in these Terms affects the statutory rights you have as a Consumer.

4. Your account and its security

4.1 You must give accurate and complete information when you register, keep it up to date, and verify your email address before you use features that require it. Each login is for one named person. The number of team seats depends on your Plan, and you may only give access to your own employees and contractors who act for you and are bound by confidentiality.

4.2 You are responsible for all activity under your Account and for the acts and omissions of your users as if they were your own. Keep your password, two-factor codes and API keys secret, use two-factor authentication where offered, and tell us straight away at support@miranovum.com if you suspect unauthorised access.

4.3 We may ask you to confirm your identity or your business details, or to complete a security check, before you use some features. We may restrict particular actions on an Account (for example exports, unlocks, outreach or API access) while we investigate a security, compliance or payment concern, and we will tell you why unless the law or a regulator prevents us.

4.4 You must not register with false details, open more than one Account to obtain offers or get around limits or restrictions, or transfer your Account.

5. The Service

5.1 Mira Novum is a public business directory and a business to business (B2B) database. Anyone can search and preview business records for free. On public pages and previews, contact details (email addresses, phone numbers, messaging numbers, the full street address and personal names) are masked. You can see which kinds of contact detail a record holds before you pay.

5.2 One Unlock uses 1 Credit and reveals every masked field of that business profile to your Account. One Export uses 1 Credit for each Business Record, with all of its contact details, delivered in the formats you choose. You are never charged twice for a Business Record your Account already owns, or for records excluded by the credit protection described in these Terms and the Refund Policy.

5.3 Depending on your Plan, the Service also includes email verification and API access, which are Paid Products, and Included Features such as the Outreach Tools, CRM synchronisation, new-data alerts, AI features, Opportunity Spotter, Outreach Intelligence, verified business profiles, the collaboration network and a support desk. Plan allowances and the usage limits of Included Features are shown on the pricing page and in your dashboard.

5.4 Features described as “coming soon”, “planned”, “in development” or “beta” are covered by the section on beta and in-development features. Free tools on our website are provided as a convenience. When you use our web and HTML capture tools, you must have the right to capture the pages or content you submit.

6. What you pay for and what is included

6.1 What you pay for. Your payments are for Paid Products. When you buy a Plan, a pay as you go order, a top-up or a verification pack, you are paying for access to Business Data, for Credits and for the allowances of your Plan, as described at checkout.

6.2 Included Features. Included Features come with your Account or your Plan at no separate charge. They help you search, organise, analyse and act on Business Data, but they are not sold as separate services. Where a Plan shows a usage limit for an Included Feature (for example a number of AI runs, outreach mailboxes or alerts), the limit describes how much of that feature comes with the Plan; it does not make the feature a Paid Product.

6.3 As available. Included Features are provided on an “as is” and “as available” basis. We may change, limit, suspend or withdraw any Included Feature, for example to improve it, for security or legal reasons, or because a provider it depends on changes or stops its service. We will tell you in advance of a material change where practical. A change to an Included Feature does not change the price of, or your rights in, any Paid Product you have bought, and does not affect your Credits or the Business Data you hold.

6.4 No promise of results. To the extent the law allows, and except as expressly set out in these Terms, we give no promise that an Included Feature will be uninterrupted, error free, compatible with your systems or suitable for your purpose, or that it will produce any particular result, such as deliveries, inbox placement, replies, meetings, sales, partnerships or a successful business. For business customers, terms implied by statute or common law about the quality, fitness for purpose or performance of Included Features are excluded to the extent the law allows. If you tell us about a fault in an Included Feature, we will try to put it right within a reasonable time.

6.5 Business Data and Included Features are separate. A fault in an Included Feature, for example a campaign that does not send, a sync that fails, an AI draft that is wrong or an area score you disagree with, does not make the Business Data faulty and does not by itself entitle you to replacement data or Credits. Faulty Business Data is put right as set out in the section All sales are final and in the Refund Policy, however you found the fault. Where an Included Feature uses Credits (for example extra collaboration messages beyond the free allowance), the Credits are shown before you confirm, and if a fault on our side means Credits were used without the feature doing what was shown, we will add those Credits back.

7. Separate modules

7.1 We may offer some features as Separate Modules with their own plan, price or charge. Vela Novum is not a Separate Module: it is included with the paid Plans that include it, with no price of its own, as the section on Vela Novum below explains. A Separate Module is a Paid Product. When you buy one, it is governed by these Terms together with the order terms shown for that module at purchase (such as its price, billing period, allowances and any description of what it provides), and those order terms take priority for that module if they conflict with these Terms.

7.2 The price of a Separate Module is shown before you buy it. We do not charge for a Separate Module unless you have chosen to buy it. Until a module is offered for purchase, any access we give to it is an Included Feature, and the rules for Included Features apply to it.

7.3 Unless the order terms for a module say otherwise, the sections of these Terms on AI features, intelligence features, Business Data, the licence, liability and your compliance obligations apply to it, and Business Data you obtain through it is subject to the licence in these Terms.

8. Beta and in-development features

8.1 Features described as “coming soon”, “planned” or “in development”, including the proprietary model we are building for business data and lead generation, are not part of the Service until we release them. We make no commitment about whether or when they will be released or what they will do, and you should not buy anything in reliance on them.

8.2 Features we release as “beta”, “preview” or “early access” are Included Features offered for testing and feedback. They may be incomplete, change without notice or be withdrawn, and the rules for Included Features apply to them in full.

8.3 Maia Lumen, our own model, is being built by fine-tuning an openly available base model released under the Apache License 2.0. That licence applies to the base model, whose copyright and licence notices we keep as it requires; it gives you no rights in Maia Lumen, our training data or our adaptations, and it does not mean that the base model’s authors endorse us. Any later programme for customers to train parts of the model on their own computers will be offered only under its own terms, and is not part of the Service today.

9. Plans, credits and pay as you go

9.1 Pay as you go. A Pay as you go order is a one-off purchase of exactly the Business Records in your basket or export, at the pay as you go price shown at checkout (at the date of these Terms, 5p a record with a minimum spend of £25 an order). The records are delivered straight after payment. No balance is kept and nothing carries over. If your order is below the minimum spend, you pay the minimum spend and receive exactly the records you ordered.

9.2 Plans. A monthly Plan adds its Credit allowance at the start of each monthly period. An annual Plan adds all of its Credits at the start of the year. Unless the Plan description at checkout says otherwise, unused Plan Credits and top-up Credits roll over from one period to the next while your Plan stays active. If your Plan ends, the Credits stay recorded on your Account and you can use them again when you renew, unless your Account is closed.

9.3 Offers. Limited time offers (for example extra Credits on some annual Plans) apply only as described at checkout and only until the end date stated there. Ending an offer does not affect Plans already bought under it.

9.4 Verification credits. Plans include a monthly email verification allowance, which is used first, refreshes each month and does not roll over. Verification packs and top-ups you buy are held as a separate verification balance, which expires 24 months after your last verification purchase. Only definitive results use a verification credit; unknown and inconclusive results are free, and an address checked within the previous 30 days is reused at no charge. A verification result shows what the receiving mail server reported at the time of the check; it does not guarantee that a message will be delivered or read, or that the address is still in use later.

9.5 Top-ups. Subscribers can buy extra Credits at the top-up rate of their Plan. Automatic top-up is off unless you switch it on, and when it is on you must set a monthly spending cap, which we will not exceed.

9.6 Nature of Credits. Credits are a prepaid right to use the Service. They have no cash value, are not money or electronic money, cannot be transferred, sold or exchanged, and can only be used on our platform. We deduct Credits when an Unlock or Export takes place. We may grant free Credits for goodwill or to put right a data quality problem; free Credits follow the same rules. We do not give sign-up Credits.

10. Prices, payment and invoices

10.1 Prices are in pounds sterling. The price shown at checkout is the total you pay for that Order. We do not currently add VAT to our prices. If any tax, duty or charge applies to you in your own country (for example under a reverse charge rule), you are responsible for it.

10.2 Payment is taken in advance through our payment providers, who process card, wallet and cryptocurrency payments under their own terms. We do not see or store your full card details. Data, Credits and Plans are supplied only once the payment is confirmed.

10.3 Invoices and receipts are available in your dashboard. Where we agree to invoice billing, you must pay each invoice in full, without set-off or deduction, by the due date shown on it. We may charge interest on late payments by business customers under the Late Payment of Commercial Debts (Interest) Act 1998, and may restrict the Account until the invoice is paid.

10.4 Price changes apply to new Orders from the time they are published. For an existing Plan, we will tell you at least 30 days before a change applies at your next renewal, and you can cancel before then.

10.5 Discount codes. We may issue discount codes for a percentage or a fixed amount off, or for bonus Credits, on the products and conditions stated with the code (for example an expiry date, a limited number of uses, one use per Account, new customers only or a minimum spend). One code applies per Order. Codes have no cash value, cannot be combined with the referral bonus of our affiliate programme, and may be paused or withdrawn at any time before an Order is placed. A minimum spend, including the pay as you go minimum, is checked against the price before the discount. The discounted price is the price you pay and the price shown on your invoice. On a subscription, the discount applies to the first payment only and renewals are at the normal price. Bonus Credits are added when the payment is confirmed and follow the rules for the Credits they are added to. If a payment is reversed, any bonus Credits are reversed with it.

10.6 Collaboration Pass. Verified business owners can buy a Collaboration Pass, a subscription separate from Plans, on the terms in our Verified Business and Collaboration Terms. The rules in these Terms on renewals, cancellation, price changes and payment reversals for Plans apply to it in the same way, and Credits included in a Pass are Plan Credits.

11. Renewals, cancellation and closing your account

11.1 Plans paid with a method that supports recurring payments renew automatically at the end of each period, at the price that then applies, until you cancel. Plans paid with a method that does not support recurring payments are prepaid for one period: we remind you 7 days and 1 day before the period ends, and the Plan ends shortly after the end of the period unless you renew it.

11.2 You can cancel a Plan at any time from Billing in your dashboard. Cancelling stops future renewals. Your Plan, its features and its Credits stay available until the end of the period you have paid for. Payments for periods that have started are not returned, as explained in the Refund Policy.

11.3 Upgrades and downgrades take effect as shown in Billing before you confirm the change.

11.4 You can close your Account at any time from Settings. Closing an Account permanently deletes it with its exports, campaigns and lists, and any unused Credits are lost. We keep invoices and the records described in our Privacy Policy for as long as the law requires.

12. Immediate supply of digital content and your right to cancel

12.1 Business Data and Credits are digital content that is not supplied on a tangible medium. At checkout you expressly ask us to supply the digital content straight away, and you acknowledge that you lose any right to cancel once supply has begun. You give this request and acknowledgement by ticking the box at checkout, and we confirm it in your order confirmation email.

12.2 Business customers do not have a statutory right to cancel. If you are a Consumer, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 would normally give you 14 days to cancel a contract for digital content, but under regulation 37 that right ends when supply begins with your express consent and acknowledgement. Supply begins when the data is delivered or the Credits are added to your Account, which happens immediately after payment.

12.3 Nothing in these Terms affects your statutory rights that cannot be excluded, including the rights of Consumers under the Consumer Rights Act 2015 for digital content that is faulty or not as described.

13. All sales are final

13.1 Because Business Data is delivered immediately and can be copied, all payments are final once the data, Credits or Plan have been supplied, including where you change your mind or no longer need the data. You can search and preview for free before you pay, so you can see how many records match and which kinds of contact detail they hold.

13.2 If a delivered file is faulty or does not match your Order, we will put it right by delivering it again or by adding Credits for the affected records, as set out in the Refund Policy. This does not affect your statutory rights.

14. Payment reversals and disputes

14.1 If a payment is reversed through a payment provider, for example a chargeback or a payment dispute, we take back the unused Credits supplied under that Order as soon as we are told of the reversal, and we may restrict exports, unlocks, outreach and API access on the Account while the matter is open.

14.2 We keep records of orders, confirmations, deliveries, downloads, sign-ins and support conversations, and we may use them to respond to the payment provider. If the dispute is decided in our favour, we may restore the Credits we took back.

14.3 Please contact us first at support@miranovum.com if something is wrong. Most problems are solved quickly with replacement data or Credits. Nothing in these Terms prevents you from using any right you have under the rules of your payment card scheme or under consumer law.

14.4 Administration fee. Handling a dispute costs us money even when it is decided in our favour. If a dispute that paused your Account is decided in our favour, or you withdraw it, an administration fee of £20 is payable, and the Account stays paused until it is paid through a normal checkout in Billing. No fee is payable if the dispute is decided in your favour. If you are a Consumer, this fee does not apply where it would be unfair or where the law does not allow it.

14.5 If we reasonably believe that a payment was reversed without good reason or as part of misuse of the Service, we may suspend or close the Account and recover any amount you owe us.

15. Licence to use Business Data

15.1 When you Unlock, Export or receive Business Records through the API, and subject to your payment and your compliance with these Terms, we grant you a non-exclusive, non-transferable, non-sublicensable licence to use those Business Records for your own internal business purposes.

15.2 Internal business purposes include contacting the businesses for lawful B2B purposes, adding the records to your own CRM and sales tools, research and analysis inside your organisation, and checking and enriching your own business lists. Your employees and contractors may use the data only for you and under obligations of confidentiality.

15.3 If you are an agency, you may use the data to carry out outreach or research for your own clients, as long as you do not hand the data over to the client as a dataset or list, you remain responsible for all use of it as if it were your own, and each campaign complies with these Terms and with Data Protection Laws.

15.4 The right to display Business Records inside your own product depends on your API plan and is set out in the API Terms. Without that right, you may not show Business Data to anyone outside your organisation.

15.5 The licence continues after your Account ends for records you obtained lawfully, unless we end it because you breached these Terms. It is always subject to your continuing obligations under Data Protection Laws, including honouring objections, keeping data accurate and deleting it when you no longer need it.

16. Licence restrictions

16.1 You must not, and must not allow anyone else to: resell, sublicense, rent, publish, share or distribute Business Data, in whole or in part, as data or as a list; use Business Data to build, train or improve a database, directory, data product or AI model that competes with or substitutes for the Service; or merge Business Data into a product offered to third parties, except as allowed by your API plan.

16.2 You must not copy, extract or re-use the website, previews or the API by automated means (including bots, crawlers and scripts) outside the documented API, or try to get around masking, rate limits, usage limits, credit controls, security checks or suppression.

16.3 You must not use Business Data to target Consumers or individuals in their private capacity, to contact people at home for marketing, to make decisions about individuals’ credit, insurance, employment, housing or eligibility for any service, or to profile people by any protected characteristic.

16.4 You must not reverse engineer, decompile or disassemble the software of the Service, except to the extent the law allows you to do so and cannot be restricted, and must not interfere with the Service or its security, introduce malicious code or test its vulnerability without our written consent.

16.5 You must not remove or alter any notice, label or AI marking we attach to Business Data, or present Business Data, Scores or AI summaries as your own verified findings.

17. Legitimate purposes

17.1 The Service supports business purposes such as: finding suppliers, manufacturers, wholesalers, stockists, distributors, agents and other trade partners; wholesalers and brands mapping retailers and outlets; agencies and freelancers finding businesses that may need their services; business to business sales and marketing by email, telephone, post and lawful messaging; partnerships, collaborations, sponsorship and referrals between businesses; market research, coverage analysis and planning; recruitment of businesses as partners or suppliers; checking, cleaning and enriching your own business lists; and building products on the Data API within your plan’s licence.

17.2 You must not use the Service to target Consumers, to contact people at home or in their private capacity, or for any purpose that is unlawful, harassing, deceptive, discriminatory or harmful, including fraud, phishing, debt collection against individuals, tracing or monitoring individuals, or political campaigning. If you are unsure whether a purpose is allowed, ask us at compliance@miranovum.com before you use the data.

18. Independent controllers

18.1 We are the controller of our business database. When you Unlock, Export or receive records through the API, you become an independent controller of the data you obtain, for the purposes and means you decide. We are not your processor for that data and you are not ours.

18.2 You alone decide whether and how to contact a business. You must have a lawful basis (usually legitimate interests, supported by your own assessment, or consent where the law requires it), identify yourself, offer a simple way to object, honour objections promptly and keep your own suppression records. Our Data Sharing Terms set out what each party is responsible for.

18.3 Where you ask us to process personal data for you as part of a service, for example verifying a list you upload, sending campaigns from mailboxes you connect, synchronising records to your CRM or running AI features on your instructions, we act as your processor for that processing, and the processor terms in our Data Sharing Terms apply.

19. Your compliance obligations

19.1 You are responsible for ensuring that your use of Business Data and of the Outreach Tools complies with all laws that apply to you and to the people you contact, including Data Protection Laws, consumer protection law and advertising rules. You confirm and promise that you will comply with the following throughout your use of the Service.

19.2 UK GDPR and the Data Protection Act 2018. You will have a lawful basis for each use; where you rely on legitimate interests you will carry out and record your own legitimate interests assessment; you will give the people concerned the information required by Article 14 of the UK GDPR, at the latest in your first communication with them or within one month of obtaining their data; you will respond to their rights requests; you will keep the data accurate, secure and no longer than you need it; and you will not combine it with special category data.

19.3 PECR. Unsolicited electronic marketing to individual subscribers, which include sole traders and some partnerships, generally needs their prior consent unless the soft opt-in applies. Marketing email to corporate subscribers (such as limited companies, limited liability partnerships and public bodies) must identify you, give a valid address for opt-outs and stop when asked. Automated marketing calls need prior consent. You will not send marketing that conceals your identity.

19.4 Telephone Preference Service. You will screen numbers against the Telephone Preference Service (TPS) and the Corporate Telephone Preference Service (CTPS) before any marketing call, at your own cost, and will not call a registered number unless the law allows it. We do not screen numbers against these registers.

19.5 Outreach to other countries. Where you contact businesses outside the UK, you will comply with the law of that country as well. For example, in the United States commercial email must comply with the CAN-SPAM Act (accurate headers and subject lines, a physical postal address and an opt-out honoured promptly), and several European Union countries require prior consent for marketing email even to business addresses. You are responsible for checking the rules that apply before you contact a business abroad.

19.6 You will keep records showing how you comply, cooperate with any regulator enquiry about your use of the data, and tell us without delay at compliance@miranovum.com if you receive a complaint or regulator enquiry that concerns data you obtained from us.

20. Phone numbers, personal email addresses and calls

20.1 Phone numbers are shown as the business published them to be contacted, with the date they were last checked. We do not screen phone numbers against the TPS, the CTPS or any equivalent register abroad. Where we show a line type or validity check for a number, it is not a register check. Before any marketing call you must screen numbers yourself and must not call a registered number unless the law allows it. Take particular care with mobile numbers, sole traders and partnerships, who may be individuals in law.

20.2 Some businesses publish a free webmail or named email address as their contact. Such an address can be personal data even when the business published it, and a sole trader’s business email is usually the address of an individual for PECR. We flag these addresses so you can exclude them, and you need a lawful basis and an opt-out to use them.

20.3 A full street address is part of the paid record. Sole traders can work from home, so treat a full address with care and do not use it to visit or contact anyone at home.

20.4 Call recording. We do not record calls you make from links or tools in the Service. If you record or monitor calls yourself, by any means, you are responsible for doing so lawfully: tell the other person at the start of the call that it may be recorded and why, have a lawful basis under Data Protection Laws, keep recordings secure and no longer than you need them, and comply with the Investigatory Powers Act 2016 and the regulations made under it on interception and monitoring. Some countries, and some US states, require every party to consent before a call is recorded; check the law where the other person is before you record.

21. Can I email this? labels

21.1 Records, search results and exports can carry a “Can I email this?” label: “Yes, with an opt-out”, “Consent needed”, “Check” or “Do not contact”. The label is general guidance on the rules for unsolicited business to business marketing email, worked out from the country of the record and its legal form (from register details where we hold them, otherwise from an automated estimate of whether the business is a sole trader). It is not legal advice and it is not a decision about any person.

21.2 In the UK, PECR lets you email corporate subscribers (such as limited companies, limited liability partnerships and public bodies) without prior consent if you identify yourself and offer a simple way to opt out, but individual subscribers, which include sole traders and some partnerships, need prior consent unless the soft opt-in applies. Some countries, including several in the European Union, need prior consent even for business addresses. “Yes, with an opt-out” describes only the electronic marketing rule. It does not mean that you have a lawful basis under data protection law, that the address belongs to a business rather than a person, that the person has not objected to you, or that the message is otherwise lawful.

21.3 The estimate of legal form can be wrong, and the rules can change. “Check” means we could not tell, and is never a pass. Campaigns use the same rule as the label: they leave out “Consent needed” records unless you confirm you hold consent, and warn you about “Check” records. Recording consent you do not hold breaches the Acceptable Use and Anti-Spam Policy. You remain responsible for deciding whether and how to contact each business, and the section on our liability applies to the labels as to any Included Feature.

22. Outreach tools and connected accounts

22.1 Our Outreach Tools send email from your own mailbox or sending service, using credentials you connect. Messages are sent by you, in your name, and you are responsible for their content, frequency, opt-outs and compliance. We apply safety controls such as daily limits, sending windows, unsubscribe links and headers, automatic stops on reply, unsubscribe or bounce, and global suppression. These controls support your compliance and do not replace it.

22.2 Where you connect a business messaging account, automated template messages are sent only to numbers on your own opt-in register, free-form messages only inside the reply window the messaging provider allows, and a “stop” reply suppresses the number. Other messaging is a manual task you carry out yourself, under the terms of that messaging service.

22.3 The Outreach Desk gives you links to call, message or email businesses you own, with an estimated local time and call window that may be wrong. It does not dial or send anything by itself.

22.4 We may pause a campaign or sending account with unusually high bounce, complaint or unsubscribe rates, or that appears to break the Acceptable Use and Anti-Spam Policy. We do not guarantee delivery, inbox placement, replies or results, and you are responsible for the consequences of your sending, including blocks or bans by your mailbox and messaging providers.

22.5 When you connect a mailbox, CRM, messaging account or AI provider, you authorise us to access it as needed to run the features you use. We store connection credentials encrypted and use them only for those features, and you can disconnect them at any time.

22.6 Mailboxes and replies. A Google mailbox connects by signing in with Google for sending only: we ask Google for permission to send email, not to read your mailbox. To track replies in a Google mailbox you create an app password in your Google account and enter it here, and we then read your inbox over IMAP. A Microsoft mailbox connects by signing in with Microsoft, with permission to send and to read mail. Other mailboxes connect with the SMTP and IMAP details you enter. In every case we look only for replies to emails you sent through the Service, by matching them to those threads, and we do not read, keep or use any other message. You can revoke the app password or the permission in your Google or Microsoft account at any time.

22.7 Reply labels. We sort the replies we find into labels (interested, not interested, remove, follow up later, question, referral or other), first by fixed rules and then, for replies the rules cannot decide, by an AI model on your own AI connection, or on ours only where we offer it. The model sees only a short snippet of the reply. A remove or unsubscribe label puts the address on your Do not contact list and stops the sequence for it; a follow up later label sets a reminder; a referral label adds a note. Labels can be wrong, so check them, and change any label that is wrong: you remain responsible for honouring every objection, whether or not it was labelled correctly. We never use the content of replies to train models.

22.8 Messenger, Instagram and WhatsApp. You can connect your Facebook Page, the Instagram professional account linked to it and your WhatsApp Business number through our Meta app by logging in with Facebook; you do not need an app of your own. You authorise us to receive the messages people send to those accounts and to send the replies and approved templates you choose, and Meta’s terms and policies apply to that use as well as these Terms. Meta allows a free-form reply only within 24 hours of the person’s last message, and a WhatsApp message you start only as an approved template to a person who has opted in to hear from you. These connections are for answering people who contact you: you must not use them for cold or unsolicited messages, or try to get round these limits. Meta may limit, suspend or end an account or our app’s access at any time, and we are not responsible for that. Where we make it available (it depends on Meta approving our app), replies that arrive in these inboxes are labelled in the same way as email replies, from a short snippet, and a stop or remove reply puts the contact on your opt-out list; message content is never used to train models. You must have the right to manage each Page, account and number you connect, and you must not use the connection to read, export or keep messages for any purpose other than answering them. You can disconnect in Settings or by removing our app in your Facebook settings, and we then delete the connection as our Privacy Policy and the page at /data-deletion describe.

23. AI features and your own AI keys

23.1 Some features use artificial intelligence. AI overviews, some fields on public pages, articles prepared with AI and automatic first answers in support are generated by us and labelled as AI. Features in your dashboard, such as Ask AI, Quick find in Vela Novum, drafting outreach messages, Outreach Intelligence and plans, use either an AI provider account that you connect with your own key or, where your Plan includes it, AI models run for us by providers we engage (“Mira Novum AI”), within the allowance shown for your Plan.

23.2 When you connect your own key, your contract for that AI service is with the provider you choose, under its terms, and you pay it directly. You can set token caps for each key; caps are a safeguard we apply on our side and the provider’s own billing applies.

23.3 You can connect several keys for one provider, and we rotate between them and pause a key when it reaches the limits you set or the provider reports. You must hold each key under the provider’s terms. Keys from the same provider account share that account’s limits, and you must not open extra accounts, or use keys that are not yours, to get round a provider’s limits or charges. The limit figures and usage bars we show are an aid, based on figures the provider publishes or returns; the provider’s own records and billing are what count.

23.4 We send to your AI provider only what the feature you run needs. We never send the personal data of your prospects to an AI provider unless you choose a feature that does so, such as drafting a message for a business record you hold, and we tell you in the feature what is sent. The instructions we send are fixed by us and you choose the options, not the prompt.

23.5 AI output can be inaccurate, incomplete, out of date or inappropriate, and AI models can invent facts, figures, names or sources that look convincing (often called hallucinations). You must check AI output, and any Business Data it relies on, before you rely on it, send it, publish it or act on it. Nothing produced by an AI feature is legal, financial, investment, tax or other professional advice.

23.6 Your choice to use AI features, and any key you connect, is your responsibility, and you are responsible for what you send, publish or do with AI output. Where you connect your own key, that provider’s terms and policies apply between you and the provider. Where a feature uses Mira Novum AI, the provider processes what the feature sends under its contract with us, as described in our Privacy Policy.

23.7 AI features are Included Features. AI output is provided as is, and we give no warranty that it is accurate, complete, original, lawful for your use or suitable for your purpose. We label AI output in the product, and you must not remove those labels or present AI output as checked fact.

24. Automated and AI agent access

24.1 You may connect software that acts for you, such as an AI assistant, an AI agent, a workflow tool or your own code (an “Agent”), to the Service through our MCP server, the API or an agent key. You connect each Agent yourself, by approving it on our consent screen or by creating an agent key for it, and you can disconnect it at any time in your dashboard.

24.2 You are responsible for every Agent you connect and for everything it does with your Account, as if you had done it yourself, including what it searches for, what it buys within the limits you set and how it uses Business Data. These Terms, the API Terms and our Acceptable Use and Anti-Spam Policy apply to your Agents in full. You must not let an Agent be used by anyone outside your business.

24.3 Agents spend your own Credits and Plan allowances. The caps you set for each Agent (a monthly limit on Credits and on verification credits, a daily limit on calls and an approval threshold) and our own rate limits apply, and we refuse any action that would exceed them. A paid action needs a separate confirmation step, and an action above your approval threshold waits until you approve it yourself in your dashboard. The confirmation step can be completed by the Agent itself, so an action within your caps and at or below your threshold can go ahead without you seeing it first: set your caps and threshold with that in mind. An Agent cannot approve an action, buy Credits, accept these Terms or any buyer confirmation for you, or send outreach: campaigns and messages always need your own approval.

24.4 Through our MCP server, Business Data reaches an Agent masked, as on the public site, and full records are delivered only as paid export files in your dashboard. Through the API, an agent key receives contact details only for records your Account already owns. In both cases the licence in these Terms applies. Results we return to an Agent can include text that businesses or other third parties published; it is data, not instructions, and you are responsible for how your Agent treats it. You must not use an Agent to rebuild, mirror or resell our database, or to pass Business Data to third parties, except under a data API licence that allows it.

24.5 Charges made by an Agent within your caps are charges you authorised and, like other sales, are final. We log each Agent request with the Agent, the key and the tool for security, billing and compliance, and you can see your log in your dashboard. We may suspend an Agent, an agent key or agent access for everyone at any time to protect the Service, our customers or the people in our data.

25. Vela Novum: research, plans and execution

25.1 Vela Novum is the part of the Service that takes an objective you give it, researches your business, the market and the businesses we hold, ranks candidates with a reason for each, plans the approach and prepares outreach for you to review. Quick find is its quick mode: a search of our records with a reason for each business. Vela Novum is available only on the paid Plans that include it, as shown on the pricing page, within the allowances shown there; it is never part of a free account.

25.2 Vela Novum uses the AI provider account you connect with your own key by default, and the section on AI features and your own AI keys applies: your provider charges you under its terms, including when a free allowance it offers changes or ends. Our set-up guide may point you to providers that offer free allowances; that is information, not a promise that any provider will stay free. Where we offer Vela Novum on Mira Novum AI, it runs only within the limits shown.

25.3 Research, rankings, reasons, market notes and plans are prepared by AI from our records, public sources and what you tell it. They can be incomplete, out of date or wrong, and they are indicators, not advice, as the section on intelligence features explains. Organisations that research suggests and that we do not yet hold are labelled as found by research and to be verified; we may check them and, if they pass our quality rules, add them to our database, after which they are Business Data like any other record.

25.4 Human review. Nothing is sent from a run until a person on your Account approves it. You choose to review every draft, or to open and tick a sample before approving the rest together; a draft that contains a figure not found in the lead’s facts or in your own words cannot be approved. Whichever you choose, you are the sender of every message and responsible for it, including messages in a batch you approved without reading each one. Leads that fail the electronic marketing check or are on a Do not contact list are left out.

25.5 Agents. You can run and follow an objective through your Agents, as described in the section on automated and AI agent access. An Agent can prepare and schedule a batch of outreach, but each paid or sending step has two calls: the first only prices or summarises the action and returns a short-lived confirmation token, and the second, with that token, carries it out. Sending also waits until you have reviewed and approved the batch in your dashboard. If your own agent operates your browser or screen to send messages for you, you are responsible for what it does, and the terms of the services it uses apply.

25.6 We keep the record of each run (its stages, the evidence used, the scores, your answers, your approvals and its results) in your Account so you can see and repeat it. That record is used to train our models, including Maia Lumen, only if you tick the separate training option for that objective, as our Privacy Policy explains.

25.7 Unlocks, exports and verification that you start from a run use your Credits and allowances in the usual way, and the cost is shown before you confirm.

26. Intelligence features: indicators, not advice

26.1 Opportunity Spotter, Outreach Intelligence, area and market reports and similar features combine Business Data with statistics published by public bodies and with AI to suggest areas, industries, businesses, partners and messages. Their scores, rankings, estimates, evidence briefs and plans are indicators to help you compare options. They are calculated by methods we describe in the feature, which may change, and from data that can be incomplete, out of date or estimated.

26.2 They are not forecasts, valuations or promises of demand, footfall, sales, funding or success, and they are not financial, investment, legal, tax or other professional advice. A high score does not mean a business or location will succeed, and a low score does not mean it will fail. Every decision about where to open, what to invest, whom to contact and what to send is yours.

26.3 Before you commit money or resources, check local conditions, premises, planning, licences and the figures that matter to you, and take independent professional advice where the decision is significant. The section Scores are not ratings applies to these features as well.

27. Data sharing to improve shared records

27.1 In your dashboard, sharing is optional and off until you opt in in Settings, under our data sharing terms, version 2026-10-27. For our free browser extension and desktop app, sharing is a condition of signed-in use on a free account, and optional on a paid Plan, as the Browser Extension Terms and the Desktop Scraper Terms explain; it is not a consent you give or withhold. When you share, you grant us a non-exclusive, perpetual, royalty-free licence to use the following to check, correct and update the business records we hold for all customers:

27.2 Values you capture with our browser extension from a business's own website, with the page address.

27.3 Matching values from lists you upload, and the live mailbox results of your verification jobs for addresses we already hold.

27.4 Flags and non-contact corrections from your AI clean-up runs, after our checks. Emails and phone numbers suggested by AI are never shared or added.

27.5 Bounces, deliveries and replies from your connected mailboxes, as an address status only, never message content.

27.6 Nothing is published straight away: each value waits in review and is only used after independent confirmations. You can stop at any time; what was already confirmed stays in the shared records.

27.7 You confirm you are entitled to share what you share. Shared values never identify you to other customers. We may refuse, hold or remove any shared value. The licence does not override anyone’s data protection rights: shared values about a person are deleted when that person’s removal request or objection is upheld. You can opt out at any time; this stops future sharing and does not undo corrections already confirmed.

28. Data accuracy and sources

28.1 Business Data is compiled from public business websites, the structured data published on those websites, official business registers and AI analysis. Businesses open, close, move and change their details, domains expire and email addresses stop working, so Business Data may not always be accurate, complete or current. Each record carries the date it was last checked and a Freshness score. Fields marked “AI” are generated or summarised by AI. Previews and examples are illustrative.

28.2 We use reasonable care and skill in compiling and checking Business Data, re-check records on a rolling schedule and exclude records that fail quality checks (for example an expired or parked domain or a confirmed security finding). These checks reduce, but do not remove, the chance that a record is out of date or wrong, and a business can become inactive or change after our last check.

28.3 Business Data is supplied “as is” and “as available”. To the fullest extent the law allows, and except as expressly set out in these Terms, we give no promise that Business Data is accurate, complete, current or suitable for your purpose, and all terms implied by statute or common law about quality, fitness for purpose or accuracy are excluded for business customers. This does not affect the rights of Consumers.

28.4 What source-verified means. When we describe Business Data as source-verified, we mean that each value we supply carries the source it came from and the date it was last checked, and that a record’s Sources line names only the checks that actually ran for that record, such as the business’s own website, an official register, its domain and mail records, a mailbox check on an email address, government open data or an independent re-check by our users. Not every record is checked against every source, AI fields are marked AI and are not checked facts, and a check shows what the source said on that date. Source-verified is not a promise that a value is accurate or current, or that an email will be delivered.

28.5 You must check material details yourself before you rely on them. A contact detail does not establish consent to marketing, or the identity or authority of any person.

28.6 Statistics about places on our location, statistics and market gap pages (for example population, house prices, rateable values or GDP per head) are published by public bodies and open data projects, not by us. We show them as published, with their publisher, period and licence, and the full list of sources and licences is at /data-sources: UK government data under the Open Government Licence v3.0, US federal data in the public domain, Eurostat and World Bank data under the Creative Commons Attribution 4.0 licence, and OpenStreetMap data under the Open Database Licence. These figures are not Business Data. If you reuse them, the publisher’s licence applies and you must give the attribution it asks for.

29. Scores are not ratings

29.1 Our Scores describe the evidence we hold about a record so you can compare and prioritise leads. They are not a rating, review, credit assessment or opinion of the quality or reputation of a business, and you must not publish them as one.

29.2 The Mira Novum Score and Commercial potential reflect observed business and commercial signals. They do not establish a business’s revenue, profitability, solvency, available funds, purchasing budget or willingness to buy. Website technologies, payment integrations and marketing tools do not prove actual spending, trading activity or regulatory approval.

29.3 Completeness measures whether information is present, not whether it is correct. Verification applies only to the particular checks shown and does not mean every field has been independently verified. Freshness reflects the recorded date of collection or checking, not a promise that information is still current. Missing information earns no points and is shown as not checked, never as a failed check, so a low score can reflect limited available information rather than a poor business.

29.4 Risk flags identify possible concerns that need further assessment, not findings of fraud or misconduct. A Score is not a probability of accuracy, purchasing intent, contact or conversion, and we do not guarantee any sales, response rate or business outcome. Our scoring methods may change as sources and evidence develop.

30. Business owner labels and sales exclusions

30.1 Businesses whose verified owner chose a label such as “No Sales Pitches”, “Partnerships Only”, “No Cold Calls” or “Existing Suppliers Only” are left out of every Export and campaign on our platform from then on, and you are not charged for them.

30.2 Labels are declared by the business, not verified by us. If a business you already hold later chooses such a label, or tells you directly that it does not want to be contacted, you must respect that. A past purchase gives no continuing right to contact a business against its stated wishes.

30.3 Contact preferences. A verified owner can also say how the business may be contacted: open to business contact, only through messages on our platform or its website form, by one channel only (and, for email, at one address), or no cold email or calls; and which topics it does not want, for example SEO or web design pitches. A business that objects to direct marketing is marked so. We show these preferences on the profile, in search results, in every Export and in the data API, and they form part of the licence for that record: you must follow them in every channel, including copies you hold outside our platform. Our tools hold back contact that breaks them, but where they cannot, you remain responsible. A verified owner can report a breach to us; we treat it as a complaint under the Acceptable Use Policy and may warn, suspend or end your access.

30.4 Campaign purpose. When you start a campaign you choose its purpose: selling a product or service, a partnership or collaboration, buying from the business or sourcing supplies, or investing in or buying the business. For a purpose other than selling, you certify that the campaign is genuinely for that purpose, and we record the certification and its time. Businesses that chose “No Sales Pitches” or “Partnerships Only” can then be contacted for that purpose, because that is what they asked for, but businesses that chose “No Cold Calls” or “Existing Suppliers Only” are always left out. A campaign that sells under another stated purpose breaches these Terms and the Acceptable Use and Anti-Spam Policy.

31. Buyer confirmations

31.1 Before you pay, unlock a record, export, start a campaign or create an API key, we ask you to confirm a short set of statements that link to these Terms and our policies. You cannot continue without confirming them. We keep a record of each confirmation, its version, the time and the IP address it came from, and use it as evidence of what you agreed. When the wording changes we ask you again.

31.2 The confirmations summarise your most important obligations. They do not replace these Terms, and these Terms apply in full whether or not a particular statement was shown for a particular action.

32. Acceptable use

32.1 You must comply with our Acceptable Use and Anti-Spam Policy, which sets out what every campaign must include, what is prohibited and how we enforce the rules.

32.2 You are responsible for Customer Content. It must be lawful, you must have the right to upload or connect it, and it must not infringe anyone’s rights or contain malicious code. If you upload personal data (for example a list for verification), you confirm that you have a lawful basis to do so.

32.3 You must not use area data, census figures, market gap figures, Scores or any other part of the Service to discriminate unlawfully, including under the Equality Act 2010, or to target, exclude or treat people differently because of a protected characteristic.

33. Content you post

33.1 This section covers content you publish or submit to us. Your private Customer Content, such as your lists, campaigns and connected accounts, is covered by the section on intellectual property. Some features let you publish or submit content: business profile text, labels and photos, job posts, collaboration messages, briefs and objectives for intelligence features, support messages, feedback on our tools and suggestions of businesses. You are responsible for that content. It must be accurate, lawful and yours to share, must not be defamatory, misleading, discriminatory or infringing, and must not include personal data about other people unless you have a lawful basis to share it.

33.2 You keep ownership of your content. You grant us a non-exclusive, royalty-free, worldwide licence to host, store, copy, adapt for display (for example to fit a layout or a translation), publish and show it as part of the Service for as long as it is on the Service and for a reasonable time afterwards in backups and records, and to use it to operate, secure and improve the Service. For content you choose to publish (such as profile text and job posts), the licence includes showing it to the public and in search engines and structured data.

33.3 Developing our models. We may use aggregated and de-identified information about how features are used and what happened next (for example whether an approved draft received a reply) to develop, test and train our own models. This never includes message text, subjects, recipient addresses or business names from your campaigns, and we never use the content of replies or messages you receive to train models. A brief, its plan and the record of its run are used for training only where you ticked the training option for that brief, with contact details, personal names, web addresses and full postcodes removed. The option covers only what its wording named when you ticked it: from 2 November 2026 that is the objective and how it was read, your answers to its questions, the research findings and evidence ids, the scores, the decisions you made, the AI drafts next to your edits, the channels used and the labels you set, the outcomes and your satisfaction. An earlier tick keeps its narrower scope until you accept the new wording.

33.4 Job posts are written by the advertiser, who is the employer and is responsible for the role, the post and compliance with employment, equality and data protection law. We are not an employment agency or employment business and do not check or endorse vacancies or applicants.

33.5 We may review, moderate, edit for length or format, decline or remove content that breaks these Terms or the law, or that we reasonably believe exposes anyone to harm. We are not obliged to monitor content, and we do not endorse content posted by others.

34. Accuracy of listings and complaints about content

34.1 Business listings are compiled from public business information and can be wrong or out of date, and some content on the Service is written by businesses or other users. How to report. Anyone can report a listing or other content, with or without an Account: use “Report a problem with this listing” on the page (reasons include wrong details, “Illegal, harmful or untrue content about this business” and “It uses my logo, photos or text without permission”), or email compliance@miranovum.com. A business can also correct, hide or remove its own listing free of charge at /data-removal.

34.2 What to include. Please give your name and an email address, the page address, the exact words or material you object to, why it is inaccurate, defamatory, infringing or unlawful, and, for a complaint that something is defamatory, what you understand it to mean, which parts you say are untrue or are opinions not supported by fact, and whether you agree to us giving your name and email address to the person who posted it. Without these details we may not be able to act on a complaint about content someone else posted.

34.3 How we decide. A member of our team reviews every report promptly, may ask for more information, and may restrict content while we investigate where that is appropriate. Where content was posted by someone else, we may pass the complaint to them and give them a chance to respond, without disclosing your details unless you agree or the law requires it. We then correct, restrict or remove the content, or leave it in place, and tell you and, where relevant, the person who posted it what we decided and why.

34.4 Appeals. If you disagree with a decision about content, including a decision to remove or restrict content you posted, reply to our decision or email compliance@miranovum.com within 30 days and explain why. Someone who was not involved in the first decision reviews it and tells you the result. This does not affect any other right you have, including going to court or complaining to a regulator.

35. Intellectual property and database right

35.1 The Service, its software, design, text, compiled datasets, scoring methods, classifications and our names and logos belong to us or our licensors. Our database is protected by database right and copyright, including under the Copyright and Rights in Databases Regulations 1997. Except for the licence in these Terms, no rights are transferred to you.

35.2 You must not extract or re-use all or a substantial part of our database, or repeatedly and systematically extract or re-use insubstantial parts of it, except as allowed by your licence. You must not use our names or logos, or imply that we endorse you, without our written permission, except for the verified business badge used under the Verified Business and Collaboration Terms.

35.3 You keep all rights in Customer Content. You grant us a licence to host, copy, process and transmit Customer Content only as needed to provide, secure and support the Service for you, and to keep the records described in our Privacy Policy.

35.4 If you send us suggestions or feedback, we may use them freely without any obligation to you.

36. Trademarks and third-party names

36.1 Mira Novum and its logos are our trade marks. Maia Lumen and Vela Novum are names we use for parts of the Service; we have not registered them as trade marks. Other names, brands, products, platforms and trade marks that appear on the Service, for example in our tools, integrations, the technology detected on websites, the browser extension, comparisons, the brand kit and our articles, belong to their owners.

36.2 We use them only to identify the product, service or business concerned. Their use does not mean that we own them, or that their owners endorse, sponsor or are associated with us or the Service, unless we say so expressly.

37. Investor information and dataset licences

37.1 Our investor and brand pages are for information only. They are not an offer or invitation to buy or subscribe for shares or other securities, and not an invitation or inducement to engage in investment activity within section 21 of the Financial Services and Markets Act 2000. Any discussion about investment takes place privately, only with people to whom it may lawfully be communicated, and on the basis of separate documents.

37.2 Datasets for AI training, evaluation or retrieval are supplied only under a separate written licence that sets the permitted uses, the term and the duty to apply removal updates. Nothing on our website, and nothing in these Terms, grants a licence to use Business Data for training a model; the licence restrictions in these Terms apply unless a signed dataset licence says otherwise.

38. Confidentiality

38.1 Each party will keep confidential the other party’s non-public information that it receives in connection with the Service, including your Customer Content, our non-public documentation, security information and any terms we agree with you individually, and will use it only to perform or receive the Service.

38.2 This does not apply to information that is or becomes public other than through a breach of these Terms, that the recipient already had or develops independently, or that it receives lawfully from someone else. Either party may disclose confidential information to its professional advisers and insurers under a duty of confidence, or where the law, a court or a regulator requires it. These obligations continue after the contract ends.

39. Third-party services

39.1 The Service works with services provided by others, such as payment providers, mailbox and sending services, CRM systems, business messaging accounts and AI providers. Your use of those services is governed by their terms. We are not responsible for their acts, omissions, availability or charges, and a change made by a provider may change or stop a feature that depends on it.

40. Availability, support and changes to the Service

40.1 We aim to keep the Service available and working well, but do not promise that it will be uninterrupted or error free, and we do not offer an uptime commitment or service level unless we agree one with you in writing. We may suspend it for maintenance, security or urgent repairs, with notice of planned maintenance where practical.

40.2 If you tell us about a fault in a Paid Product, we will fix it within a reasonable time, giving priority to faults that stop you using the Service. Faults in Included Features are handled as described in the section What you pay for and what is included. Support response times we publish are targets, not guarantees.

40.3 We improve and change the Service over time and may add, change or remove features. If, during a period you have paid for, a change materially reduces a Paid Product, or withdraws an Included Feature that was listed for your Plan, we will tell you in advance where possible and you may cancel your Plan before the change takes effect.

41. Suspension and termination

41.1 You may stop using the Service, cancel your Plan or close your Account at any time.

41.2 We may suspend or restrict your Account, or end these Terms with immediate effect by notice, if: you materially breach these Terms or any document that forms part of them (including the Acceptable Use and Anti-Spam Policy) and, where the breach can be put right, you do not do so within 7 days of our request; we reasonably believe your use is unlawful, harmful, fraudulent or exposes us, the businesses in our database or other customers to legal or regulatory risk; we receive credible complaints about your outreach; a regulator or court requires it; a payment is not made or is reversed without good reason; or you become insolvent or stop trading.

41.3 We may also end these Terms for any other reason by giving you at least 30 days’ notice, but we will not end a paid Plan for that reason before the end of the period you have paid for.

41.4 Where practical and lawful, we will tell you why we are suspending or ending your Account and give you a chance to respond.

42. Effect of termination

42.1 When these Terms end, your access to the Service ends, unused Credits are cancelled and any amounts you owe become payable straight away. Export files are deleted under our retention rules, so download anything you need before your Account closes.

42.2 If we end these Terms because of your breach, your licence to use Business Data ends and you must delete all Business Data you obtained from us, unless the law requires you to keep it, and confirm the deletion in writing if we ask. Otherwise your licence to use data you obtained lawfully continues as described in the section on the licence.

42.3 Sections that by their nature should continue after termination continue, including those on licence restrictions, compliance, confidentiality, liability, indemnity and governing law.

43. Our liability

43.1 Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by law.

43.2 If you are a business customer, and subject to the paragraph above, we are not liable to you, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for: loss of profits, revenue, sales, business, contracts or anticipated savings; loss of goodwill or reputation; loss or corruption of data (other than our obligation to restore it from our backups where we caused the loss); wasted expenditure; fines, penalties or compensation imposed on you by a regulator or court because of your own acts or omissions; losses caused by third-party services; or any indirect or consequential loss.

43.3 Included Features. If you are a business customer, and subject to the first paragraph of this section, we are not liable to you for loss arising from an Included Feature being unavailable, changed, withdrawn, not working as you expected or not producing a particular result, unless the loss results from our deliberate breach of these Terms or from our breach of the Data Sharing Terms or of the section on confidentiality. Any liability we do have in connection with an Included Feature counts towards, and is not in addition to, the total limit in the next paragraph.

43.4 If you are a business customer, and subject to the first paragraph of this section, our total liability arising out of or in connection with these Terms and the Service, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the greater of £100 and the total fees you paid us in the 12 months before the event giving rise to the claim.

43.5 These limits reflect the price of the Service, the nature of public business information, the fact that Included Features come without a separate charge, and the fact that you control how the data is used. We believe they are reasonable under the Unfair Contract Terms Act 1977, and each limit applies separately so that, if one is found unreasonable, the others still apply.

43.6 If you are a Consumer, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for business losses. If digital content we supply damages a device or other digital content belonging to you because we did not use reasonable care and skill, we will either repair the damage or pay you compensation. Nothing in these Terms affects your statutory rights.

44. Your indemnity

44.1 You will indemnify us, and keep us indemnified, against all losses, liabilities, damages, fines, costs and reasonable legal fees we suffer or incur as a result of any claim, complaint or regulatory action arising from: your use of Business Data or the Outreach Tools in breach of these Terms or of the law, including Data Protection Laws; any message, call or other contact made by you or on your behalf, including messages drafted with AI; Customer Content and anything you post on the Service, including job posts and listing text; or your breach of the licence restrictions.

44.2 We will tell you promptly about any claim covered by this indemnity, let you conduct its defence at your cost where that is appropriate, give you reasonable help, and not settle it without your agreement, which you will not unreasonably withhold. This indemnity does not apply to the extent a claim results from our own breach of these Terms or of the law.

45. Events outside our control

45.1 We are not responsible for any failure or delay caused by events outside our reasonable control, such as failure of the internet, telecommunications networks or third-party providers, cyber attacks that could not reasonably have been prevented, power failure, fire, flood, epidemic, war, civil unrest, or acts of government or regulators.

45.2 If such an event happens we will tell you, take reasonable steps to limit its effect and resume performance as soon as we can. If it continues for more than 60 days, either party may end the affected Plan by notice.

46. Changes to these terms

46.1 We may change these Terms to reflect changes in the law or regulatory guidance, changes to the Service, new features, security needs or how we run our business. We will publish the new version with its date and, for material changes, tell Account holders by email or in the dashboard at least 14 days before the change takes effect.

46.2 Changes apply to new Orders from the date they take effect, and to existing Plans from your next renewal after that date. Where a change affects a buyer confirmation, we will ask you to confirm the new wording before your next relevant action. If you do not agree with a change, you can cancel your Plan before it takes effect, and the earlier version continues to apply until the end of the period you have paid for.

46.3 Minor changes that do not adversely affect you, such as corrections, may be made without notice.

47. Notices and communications

47.1 Notices to us must be sent by email to compliance@miranovum.com or by post to our registered office. Notices to you will be sent to the email address on your Account or shown in your dashboard, so please keep your email address up to date.

47.2 A notice sent by email is treated as received at the time of sending if sent during business hours on a working day, and otherwise at the start of the next working day. A notice sent by post is treated as received two working days after posting. This section does not apply to the service of legal proceedings.

47.3 Service messages about your Account, Orders, security and these Terms are part of the Service. Marketing messages are sent only as described in our Privacy Policy, and you can unsubscribe from them at any time.

47.4 Reviews of the Service. We may ask you for a review of the Service. We ask everyone who qualifies in the same way, whatever their experience, offer nothing in return for a review, and do not hide, delay or treat differently reviews that are critical. You must not write a review of the Service, or of any business, that does not reflect a genuine experience, and you must not offer or accept anything in return for a review.

48. Complaints and disputes

48.1 If you are unhappy with the Service, please contact us through Help and support in your dashboard or at support@miranovum.com. We aim to reply within one working day and to resolve complaints within 14 days. If you are not satisfied with our response, you can ask for the complaint to be reviewed by a director.

48.2 Both parties will try in good faith to resolve any dispute through discussion before starting court proceedings, and will consider mediation where appropriate. This does not prevent either party from seeking urgent relief from a court.

48.3 If your complaint is about how we handle personal data, you can also complain to the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, telephone 0303 123 1113, website ico.org.uk.

49. General

49.1 Assignment. We may transfer our rights and obligations under these Terms to another organisation, for example on a sale of our business, and will tell you if we do so; your rights will not be reduced as a result. You may not transfer your rights or obligations without our written consent. We may use subcontractors to provide parts of the Service and remain responsible for them.

49.2 Third-party rights. No one other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

49.3 Entire agreement. If you are a business customer, these Terms and the documents that form part of them are the entire agreement between us about their subject and replace any earlier discussions or arrangements. You confirm that you have not relied on any statement that is not set out in them. Nothing in this paragraph limits liability for fraud or fraudulent misrepresentation.

49.4 Severance. If a court or authority decides that any provision of these Terms is unlawful or unenforceable, that provision is treated as amended to the minimum extent needed to make it enforceable, or removed, and the rest of these Terms continue in force.

49.5 Waiver. If we do not insist on any of your obligations, or delay in doing so, that does not mean we have given up our rights. A waiver is only effective if it is in writing.

49.6 No partnership. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship between you and us.

49.7 Language and translations. These Terms are written in English. Where we translate them, or pages of the website, the translation is for convenience and the English version applies if there is a difference, unless the mandatory law of your country says otherwise.

50. Governing law and jurisdiction

50.1 These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims), are governed by the law of England and Wales.

50.2 If you are a business customer, the courts of England and Wales have exclusive jurisdiction. If you are a Consumer, you may bring proceedings in the courts of England and Wales, or, if you live in Scotland or Northern Ireland, in the courts of the place where you live, and you keep any protection given to you by the mandatory law of the country where you live.

50.3 Customers outside the UK. The same law and courts apply to every customer, including customers in the United States and the European Union. If you are a Consumer outside the UK, you keep the protection of the mandatory consumer law of the country where you live, and you may also bring proceedings in your local courts where that law gives you the right. These Terms contain no arbitration agreement and no waiver of class or representative actions.