Verified Business and Collaboration Terms

1. Who these terms are for

1.1 These terms add to our Terms and Conditions for anyone who claims a business profile on Mira Novum, manages a verified profile or uses the collaboration network. If they conflict with the Terms and Conditions on these features, these terms apply. Claiming and managing a profile is free, and we do not charge any business to be listed.

2. Verifying a business

2.1 You may claim a profile only for a business you own or run, or that has authorised you to manage its profile. You verify either with a six-digit code sent to an email address on the business’s own website domain or to an address we already hold for it (valid for 15 minutes, with 5 attempts), or by adding a DNS record we give you to the business’s domain (the challenge lasts 7 days). Free and disposable mailboxes cannot be used unless we already hold that exact address for the business.

2.2 You can also verify by uploading a small file we give you to the top folder of the business’s website, which we then read over a secure connection (the challenge lasts 7 days); or, if you are a director, secretary or member of the company, by naming yourself as it appears on the Companies House officers list. You upload nothing for an officer claim. Officer names are public, so a matching name is not proof on its own: our team reviews every officer claim by hand, may check the name against the Companies House register and may contact the business on the details it publishes before deciding. We do not post letters. An officer claim that is not decided within 30 days lapses, and you can verify another way at any time.

2.3 By claiming a profile you confirm that you have this authority. If we have reason to think a claim is not genuine, we may ask for more evidence, pause the profile or remove the owner.

3. One owner and releasing a profile

3.1 One account manages each profile. A second person can claim it only after the current owner releases it from My business, or after our team revokes the claim. You can stop managing a profile at any time; your labels and text are then removed. Releasing a profile does not lift a suspension of collaboration messaging.

4. What verification means

4.1 Verification confirms that the person who claimed the profile controlled the business email address, website or domain at the time of verification, or, for an officer claim, that our team accepted the evidence we reviewed. It is not an endorsement, accreditation or recommendation, and it is not a check of the business’s identity, solvency, licences, quality or good standing. We do not vouch for any business, its labels or what it tells you.

5. Labels

5.1 You can choose labels that say what your business is looking for, what it is open to and how it wishes to be contacted, for example “Looking for Distributors”, “Open for Partnerships” or “No Sales Pitches”. Labels are declared by you, shown as provided by the business, and are not checked by us. They are a statement of preference, not an offer. You can change them at any time and the change applies from then on.

5.2 Labels must be accurate and kept up to date. We never change the scores or the public data we compile because of a label.

6. Your own text and moderation

6.1 You can add a description (up to 1,000 characters), up to 12 services, opening hours and a trade body. Your text must be accurate and lawful, must not include contact details (your verified contact details are shown separately), must link only to your own website, must not include personal data about other people, and must not advertise anyone else.

6.2 Every edit is checked by our team before it appears. We may decline, edit for length or remove text that breaks these rules, is misleading, defamatory or infringing, or reads as spam. Core facts from official registers stay as published.

7. Business for sale and other opportunity listings

7.1 If you mark your business as for sale, or as open to investment, acquisition, a merger or a partial sale, the details you give (price and revenue are shown as bands, and you can choose to keep them confidential) are a statement of interest by you. They are not an offer, financial promotion or advice, and we do not verify them.

7.2 If you keep the details confidential, they are shown only to signed-in accounts that manage a verified business, and only after that business accepts a short confidentiality undertaking in your favour: to use the details only to consider a purchase or investment, to keep them and the possible sale confidential except from its own professional advisers, not to approach your staff, customers or suppliers, and to delete its notes on request. The undertaking lasts two years. We record each acceptance and tell you who accepted, but we are not a party to it and cannot guarantee that it will be kept.

7.3 We are not a business broker, agent, financial adviser or party to any transaction, and we do not carry out due diligence or valuations. Anyone who responds to a listing does so at their own risk and should take independent legal and financial advice. You confirm that any information you give is true, not misleading and yours to disclose.

8. Contact preferences and objections

8.1 You can say how your business may be contacted: open to business contact, only through messages on our platform or your website form, by one channel only (and, for email, at an address on your own domain or one we already show for you), or no cold email or calls. You can also say you are not looking for new suppliers, and which topics you do or do not want, for example no SEO or web design pitches. Your choice applies from when you save it. We show it to buyers on your profile, in search results, in exports and in our data API as part of the licence for your record, and it sets your contact labels.

8.2 If you choose “No Sales Pitches”, “Partnerships Only”, “No Cold Calls” or “Existing Suppliers Only”, or a preference that sets one of them, your business is left out of every export and outreach campaign made on our platform from then on, and buyers are not charged for it. Our campaign tools also skip your business when a campaign breaks your preference, including a topic you turned away (we match the words of the message, so a cleverly worded pitch can be missed), and our call desk holds calls back. Copies a buyer obtained before, or uses outside our platform, are under that buyer’s control: our Terms require buyers to follow your preference, and you can report a breach from My business. We treat a report as a complaint under our Acceptable Use Policy, check which of our customers reached you, act on it and tell you the outcome, without naming the customer.

8.3 Separately from these preferences, anyone entitled to can object to direct marketing at any time on our data removal page, without claiming the profile. The listing then stays, but the business and every email and phone number we hold for it go on our suppression list, buyers who received it earlier are told to stop, and no later preference lifts the objection. You can also remove your listing, or hide its full address or phone numbers, at any time on the same page. Verifying is never a condition of removal or objection.

9. Verified badge

9.1 Verified owners may display the badge we supply on websites they own or control, using the embed code from My business, solely to show that the profile is verified. We grant you a free, non-exclusive, non-transferable and revocable licence to do so. The badge must link to your profile, must not be altered except to resize it, and must not be used in a way that suggests we are your partner, guarantor or endorser.

9.2 Displaying the badge is optional and is never a condition of being listed or verified. We do not promise any search engine, traffic or AI visibility benefit from the badge or from a verified profile. If your verification ends or the badge is misused, we may disable it and you must remove it from your website.

9.3 The badge is not a paid link or an advertisement. We never pay, charge or give anything of value for displaying it or for linking to us, and we do not ask you to add any link other than the link to your own profile that is part of the badge. You may add a rel="nofollow" attribute to that link if you prefer. The badge sets no cookies.

10. Job posts

10.1 Verified owners can post vacancies for their business on our job board. You are the employer and are responsible for each post and for the recruitment: the role must be real and open, the post must be accurate (including pay where you state it) and must not discriminate unlawfully under the Equality Act 2010 or other law, and you must handle applications you receive lawfully as a controller, including giving applicants your own privacy information.

10.2 Posts are checked by our team before they appear unless we tell you otherwise, and we may decline, edit for format or remove any post. Applications made through our form are passed to the address you choose, and we delete our copy after the retention period shown in your dashboard. We are not an employment agency or employment business and are not a party to any recruitment.

11. Who can message who

11.1 Only verified businesses can send or receive collaboration messages, and both must have at least one collaboration label and accept messages. You can only choose the kinds of enquiry the other business is open to; a sales enquiry is only possible where the business chose “Sales Welcome” and no no-sales label.

11.2 A business can limit messages to within a set distance, its county or its country, and that preference is enforced. You cannot message your own business.

12. Message rules and fair use

12.1 Messages must be at least 50 and at most 1,000 characters, contain no more than one link and explain the collaboration you have in mind. Messages that read like sales spam are not sent. You can send one new message to a business every 30 days until it replies, and contact up to 20 new businesses a day. Replies are not limited in this way but follow the same content rules.

12.2 You must not send bulk or copied messages, use the network to collect contact details, or contact a business outside the purpose it is open to. The Acceptable Use and Anti-Spam Policy applies.

13. Costs

13.1 5 new messages a month are free. After that, each new message uses 10 data credits, which we show before you send. Replies are always free.

13.2 Collaboration Pass. You can buy a Collaboration Pass, a monthly or annual subscription separate from data Plans: Collaboration Pass at £9 a month or £79 a year (50 new messages a month); Collaboration Pass Plus at £29 a month or £279 a year (200 new messages a month and 100 data credits a month); Collaboration Pass Pro at £49 a month or £470 a year (500 new messages a month and 300 data credits a month). A Pass replaces the free allowance with its own allowance of new messages for your Account each calendar month; unused messages do not carry over. After the allowance, each new message uses 10 data credits, shown before you send. Data credits included in a Pass are added to your balance (with each monthly payment, or 12 months at the start of an annual Pass) and roll over while the Pass is active, like Plan Credits.

13.3 A Pass also offers instant alerts and alerts when a nearby business adds a label you follow or is marked for sale. Alerts are based on what businesses declare, which we do not check, and we do not guarantee that an alert is sent at a particular time. A Pass does not change the message rules above and does not guarantee replies. It renews, can be cancelled and is reversed as described for Plans in our Terms and Conditions: cancelling stops renewal and the Pass runs to the end of the paid period, and payments for a period that has started are not returned. Discount codes may apply to a Pass on the terms stated with the code and in our Terms and Conditions.

14. Contact details and notifications

14.1 Your email address and phone number are shared with another business only when both of you press “Share my contact details”. Notification emails tell you that a message has arrived and do not contain the message itself. They are service messages about your account; you can turn them off in Settings.

15. Blocking, reports and suspension

15.1 Any business can block you, which stops your messages to it for good. If 2 different businesses report you for spam within 90 days, your messaging is paused until our team reviews it. We may also pause or close an account for spam, harassment, misleading claims, ignoring a business’s labels or breaching these terms.

15.2 Reported conversations may be read by our team for that review. Other conversations are not read unless the law requires it or you ask us to look at one.

16. Your responsibility

16.1 You are responsible for everything you add to your profile and send through the network. You will indemnify us against claims arising from information you provide that is false, misleading, defamatory or infringing, including business for sale information, and from messages you send in breach of these terms.

17. No guarantee

17.1 Mira Novum provides the platform only. We do not guarantee that any business will reply or work with you, and we are not a party to any agreement you make with another business. Agreements are between you and that business.

17.2 Our liability is limited as set out in our Terms and Conditions: for business customers, our total liability arising out of or in connection with these terms is limited to the greater of £100 and the total fees you paid us in the 12 months before the event giving rise to the claim. Nothing limits liability for death or personal injury caused by negligence, for fraud or for anything else that cannot be limited by law.

18. Your data

18.1 We process the account, verification, profile and message data needed to run these features, as described in our Privacy Policy. Conversations are deleted 730 days after their last message. Verification data for a claim (the email address or DNS record used and the code or token) is deleted 12 months after the claim is revoked or released, or after an unfinished claim expires, and the log of DNS checks for a claim after 30 days. Records of reports and moderation decisions are kept for 6 years. Contact compliance@miranovum.com with any question.

18.2 These terms are offered by MIRA NOVUM LTD, company number 17465260, whose registered office is at 128 City Road, London, United Kingdom, EC1V 2NX. ICO registration number: registration in progress.

18.3 Scores. If you think a score for your business is wrong, ask us at compliance@miranovum.com or through Help and support. A member of our team reviews it and the evidence behind it within 30 days and corrects any evidence that is wrong. As a verified owner you can ask for a breakdown of how each score for your business was calculated. Labels never change a score. Verified status adds 10 points to Verification coverage (up to 100), because proving control of the business is one of our checks; a Mira Novum Score supplied with the record is never changed. Verified profiles are shown first in our category and location lists and get a disclosed ranking lift in relevance search; nobody can pay for position.

19. Changes and ending

19.1 We may change these terms or these features as described in the Terms and Conditions, and will tell verified owners about material changes. You can release your profile or stop using the network at any time. We may end your verified status or access to the network if you breach these terms.