Anti-Spam & Acceptable Use Policy

1. Purpose and scope

1.1 This policy forms part of our Terms and Conditions. It applies to everyone who uses Mira Novum, including the website, the dashboard, exported data, the API, the outreach tools, the Outreach Desk, the collaboration network and the affiliate programme, and to anyone acting for you. Words defined in the Terms have the same meaning here.

2. Required for every campaign

2.1 Every message, call or letter you send using our data or tools must: identify you and your business clearly; be relevant to the recipient’s business or role; use an accurate subject line and sender name; include a working unsubscribe link or opt-out and a valid postal address; and stop as soon as the recipient objects.

2.2 You must have a lawful basis for each contact, give the information required by Article 14 of the UK GDPR, screen phone numbers against TPS and CTPS before marketing calls, and keep sending volumes and frequency reasonable for a business relationship.

3. Email and messaging rules

3.1 Do not send electronic marketing to sole traders, partnerships or other individuals without consent where the law requires it. Do not send to role or free webmail addresses without considering whether they belong to an individual. Do not use purchased, rented or scraped lists in our tools, and do not import contacts you do not have a lawful basis to message. When our campaign check flags possible sole traders or partnerships, leave them out unless you hold their consent; recording consent you do not hold breaches this policy.

3.2 Give the information Article 14 of the UK GDPR requires in your first message, including that you obtained the details from public business information supplied by us and how to object. Do not switch on open or click tracking for cold email unless you have a lawful basis for it under PECR.

3.3 Do not hide or falsify your identity, sending domain, headers or return path, send from domains you do not control, or rotate domains or accounts to avoid blocks, complaints or our limits. Authenticate your sending domains with the records your mailbox provider recommends.

3.4 Do not send automated messages through a business messaging account to anyone who has not opted in to receive them, and follow the business messaging policies of the provider you use.

4. Calls

4.1 Do not make marketing calls to numbers registered with TPS or CTPS unless the subscriber has told you they agree to your calls. Do not make automated or recorded marketing calls without prior consent. Display your number, say who you are, call at reasonable times for the recipient’s local time, and record and honour every request not to be called. If you record calls, tell the other person and comply with the law on recording.

5. Prohibited content and conduct

5.1 You must not use our data or tools for: unsolicited bulk messages unrelated to the recipient’s business; targeting consumers or individuals in their private capacity; deceptive, misleading or aggressive content, fake urgency or false claims; phishing, malware, scams or impersonation of any person or organisation; illegal products or services, or content that is hateful, harassing, threatening, defamatory, obscene or discriminatory; debt collection against individuals; or political campaigning.

5.2 You must not use the data to contact businesses that have removed their record or asked you to stop, or businesses whose verified owner has chosen a label that excludes your purpose, and you must follow the contact preferences shown with a record (channel, address and topics), including in copies outside our platform. A verified owner’s report that you ignored them is handled as a complaint under this policy.

6. Calls and countries that need consent

6.1 Buying our data does not make it lawful to call a number registered with the TPS or the CTPS, and a number being published does not give you permission to call it. Phone numbers we supply are not screened against those registers: screen them before any marketing call and keep records that show you did. Relying on a list you bought, or on advice, is no defence.

6.2 Several countries, including Germany, Italy, Spain, Poland and the Netherlands, require prior consent for marketing email even to business addresses. The Can I email this? label marks those records “Consent needed”, and you must not email them for marketing without consent you can prove.

7. Agents, social inboxes and reviews

7.1 Everything in this policy applies to messages prepared, scheduled or sent by Vela Novum, by an AI agent you connect or by any automation that acts for you, as if you had sent them yourself. You must not use an agent to approve outreach in your place, to get round our review step, or to send through a connected account in breach of its provider’s terms.

7.2 You must not use a connected Facebook Page, Instagram account or WhatsApp Business number to start conversations with people who have not contacted you, to send messages outside the reply window or without an approved template, to export or keep messages for any purpose other than answering them, or to ignore a request to stop.

7.3 You must not use the Service to write, buy, sell or publish fake reviews, reviews that do not reflect a genuine experience, or reviews offered or given in return for something, or to hide or suppress genuine reviews, whether about us, your own business or anyone else.

8. Prohibited data practices

8.1 You must not: share, sell, publish or give away exported data; use replies, auto-responses or bounces to harvest new addresses or build new lists; enrich or combine our data with special category data or with information about people’s private lives; present our scores as ratings or reviews of a business; publish business records or scores on a public website; or use the data to train a model or build a competing database.

8.2 You must not use area data, census figures, market gap figures or scores to discriminate unlawfully, or to target, exclude or treat people or businesses differently because of a protected characteristic such as race, religion or belief, sex, disability or age. Census religion and ethnicity figures describe areas only and must never be used to choose or exclude individual recipients.

8.3 You must not use AI features to produce deceptive or impersonating content, fake reviews or testimonials, invented claims about a recipient, or messages designed to get past spam or AI filters.

9. Platform security and fair use

9.1 You must not: copy the website, previews or API by automated means outside the documented API; use bots, crawlers or headless browsers against the website; try to get around masking, rate limits, usage limits, credit controls, security checks, suppression or buyer confirmations; share accounts or API keys; create multiple accounts to evade limits or restrictions; probe, scan or test the vulnerability of the Service; or interfere with its operation or with other customers’ use of it.

10. Sending accounts and deliverability

10.1 You must connect only mailboxes and sending services you own or are authorised to use, and comply with their terms. You are responsible for your sending reputation, domain authentication and warm-up. If a mailbox or domain is blocked or suspended by its provider because of your sending, that is your responsibility.

11. Collaboration network

11.1 Messages in the collaboration network must be genuine collaboration enquiries of the kind the receiving business is open to, follow the length and link rules, and respect the cooldown, daily limit and reach preferences. Sales pitches are allowed only where the receiving business has chosen to welcome them. The Verified Business and Collaboration Terms apply in full.

12. Our controls

12.1 Our outreach tools apply daily caps, sending windows, an automatic stop on reply, unsubscribe or bounce, one-click unsubscribe headers and global suppression. We monitor bounce, complaint and unsubscribe rates, and accounts with unusually high rates may be paused. Businesses removed at their request, and businesses whose owner chose a no-sales label, are excluded automatically.

12.2 These controls help you comply. They do not make a campaign lawful, and you remain responsible for what you send.

13. Reporting abuse

13.1 If you receive a message you believe was sent in breach of this policy using our data or tools, please report it to compliance@miranovum.com with a copy of the message and its headers if you can. We investigate every report.

14. Enforcement

14.1 If we reasonably believe you have broken this policy, we may, depending on the seriousness and whether it is repeated: warn you; pause campaigns, sending accounts or messaging; restrict exports, unlocks, outreach or API access; suspend or close your account without returning any payment; and end your licence to use data obtained from us.

14.2 We may cooperate with mailbox providers, messaging providers, regulators and law enforcement, and pass on information about serious or unlawful misuse where the law allows. Our Terms and Conditions, including your indemnity, apply to any loss caused by a breach.

15. Changes to this policy

15.1 We may update this policy to reflect changes in the law, regulatory guidance or the Service, as described in the Terms and Conditions.